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Hand touching a gray felt hat with a wide brim on a white background
Atelier

The Travel Hat That Was Made to Move With You

Looking for the best travel hat? The HOBO is a crushable, handmade Fedora Hat made in our Atelier, in Florence, built to...

4 min read
Hand shaping a cream felt hat on a sewing machine in a workshop
Atelier

Design Your Own Hat: Handmade Custom Orders in Florence

Design your custom hat with our Florentine artisans. Choose felt or straw, your block style, and the color of your hat. 72-hour...

5 min read
Hands weaving straw in artisan hat-making process on rustic table
Atelier

The Handmade Straw Hat, Reimagined: SUPERDUPER's Approach to Authentic Craft

What separates a handmade straw hat from everything else isn't the story behind it: it's the construction. A guide to materials, craft, and...

3 min read
Craftsman shaping grey felt hat by hand on wooden table in a workshop
Atelier

What 'Made in Florence' Actually Means for Your Hat

Discover what 'made in Florence' really means. Learn the difference between a true Florentine hat atelier and mass production. Meet SUPERDUPER's young...

4 min read