SUPERDUPER HATS WAS BORN IN OCTOBER 2010 AFTER THE DISCOVERY OF A WOODEN BLOCK USED TO MAKE HATS.
SuperDuper Hats was born not from a family business but out of a real and inexplicable love for hats. Every SuperDuper hat is completely handmade and born thanks to several hours spent transforming high quality raw material into an authentic handcraft product.
Since 2012 the brand permanently work and collaborate with the collective named Art Comes First and design for many other brands such as vivetta, stella jean, aver css freres, the kooples, camo, lotho eyewear, norwegian rain and many others.
In 2013 the Brand won “WHO IS ON NEXT?” man one of the most important prize for young designers initiated by Vogue Italia, Pitti Immagine. in the same edition the brand receive a special mention from franca sozzani during the final of “WHO IS ON NEXT?” woman. in january 2014 with the support of pitti discovery the brand present the gandy dancer collection as a show/performance firenze as opening event of pitti uomo.
The designers behind all this are the sisters Veronica and Ilaria Cornacchini and Matteo Gioli.