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BONKEI Collection

Spring Summersee more


When music and hats share the same magicSee more

We Go Out

Rain or Shine, Sand or Soil. Pace or Purpose.see collection



Our main shapes, measurements and proportions.

Brand new drop in the knit family

Discover Jacques

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Inspired by traditional fisherman hats, this classic beanie style that notably sits above the ears was used to keep fishermen warm.

Free shipping in all ue

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Discover our hat academy

In partnership with SCHOLASee more

Ballad of ten brave hats

All shaped by hand, each one is a different storydiscover the new beavers


The stone is our signatureRead the story

Fitting Experience

Schedule a FREE meeting with our makersREGULAR, CUSTOM or BESPOKE?

Our new custom hat experience


LONE WOLF Take it easy and start your experience by choosing shape, color and trim on your rabbit fur felt.


RED CLOUD Get into the real hat world and choose shape, color, trim and add extra special features like hand embroidery or hot stamps.

CRAZY HORSE The higher level, the big chief, the almighty one: the beaver hat. Add also some other custom specials to make it even more unique.

Our Iconic shapes

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Superduper is a creative studio and workshop based in Florence. Our 72-hour made-to-order production process puts the future of the planet back in the hands of young artisans. Because tomorrow's legacy starts today. Our making manifesto


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About Us

At SUPERDUPER, we put care and attention at the heart of everything we do, so that our hats, and our business, are made to last.

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72H Service

By guaranteeing shipment within 72 hours of order receipt, handmade in-house by young artisans, we avoid some of the pitfalls of fast fashion, such as unnecessary waste, excess inventory and unsafe working conditions. 

Premium Packaging

We use plastic-free recyclable packaging to get your order to you, and zero chemicals or toxins in our products. And by doing our best to combat overproduction, we are playing our part in reducing carbon emissions worldwide.

Fitting Experience

Schedule a video call with our team for a custom size hat or ask suggestion and tips on the style you like. Every ecommerce purchase is made to order at our internal production facility. Not only does this allow us to ensure the utmost in handmade quality, it is a response to the huge volumes of waste produced by the carelessness of traditional fashion ecommerce.