THIRD HAND is the name of the new Green project that Super Duper Hats presented during the last Pitti Uomo in Florence. The intention is to propose a non-impactful initiative in terms of over-production.

A shimmering Airstream, dedicated to the project,  was positioned inside the Fortezza and during the 4 days of Pitti people had the possibility to bring an old hat, used, worn out, personal or family owned, purchased or found, with whom there is an emotional attachment.

Something that cannot be replaced with a new purchase. The hat was customized by expert hands with the intent of providing it with a new life.