NETFLIX ONE PIECE · SUPERDUPER

The Original Luffy Straw Hat

The official SUPERDUPER x Netflix One Piece collaboration. Handmade in Florence and created for those who want the real hat behind the story. Now in its final production run — once it's gone, it's gone.
©Eiichiro Oda/SHUEISHA ©Netflix/Tomorrow

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OFFICIAL COLLABORATION

The Official Collaboration

Story, craftsmanship, editions, and the world behind the hat — gathered in one place.

The SUPERDUPER x Netflix One Piece collaboration was created to bring the world’s most iconic straw hat into reality without losing what made it meaningful in the first place.

This page is the home of that collaboration: part editorial hub, part product entry point, and part record of a hat that carries story, lineage, and craft in equal measure.

For some visitors, it starts with a search for the official Luffy straw hat. For others, it starts with One Piece, with Season 2, or with the question of whether the hat behind the live-action series can actually be owned. This page exists to answer all of that clearly.

HANDMADE IN FLORENCE

Craftsmanship First

Not a replica. Not a costume prop. A real Luffy hat, built by hat-makers.

When Netflix approached SUPERDUPER to create the official Luffy straw hat for the live-action world of One Piece, the goal was never to make a generic replica.

The hat had to feel real. That meant working with natural raffia, shaping it by hand, and treating it the way a real straw hat should be treated: as an object with material presence, not just visual resemblance.

Every hat is made in Florence, Italy, by artisans who work with shape, brim, crown, and finish every day.

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CURRENT EDITIONS

Choose Your Way to Own It

The fourth and final drop of the collaboration — when these editions sell through, the story closes for good.

Adventure Edition

The official hat paired with a dedicated carrying bag for those who want to wear it in the world, not keep it hidden away.

Standard Box — Sold Out

The core expression of the collaboration: the original straw hat, handwoven from natural raffia and shaped in Florence. Every piece has found its owner — gone for good. The Adventure and Golden Box editions are the last ways in.

Golden Box Limited Edition

A more giftable and presentation-focused way to own the collaboration, created for fans who want the hat as an object to keep and display.
WHY IT MATTERS

The Official Hat, Reinterpreted Properly

The value of this collaboration is not just that it is official. It is that it respects what the hat means.

In One Piece, Luffy’s straw hat is not decoration. It is a promise passed from Gol D. Roger to Shanks to Luffy.

That is why the official collaboration had to be treated differently. The goal was not to turn an icon into a novelty object, but to create a hat with the right material honesty, the right silhouette, and the right emotional weight.

For fans, it is a way to own something real. For hat-makers, it is proof that fiction and craft can meet without compromise.

©Eiichiro Oda/SHUEISHA ©Netflix/Tomorrow

SUPERDUPER × NETFLIX ONE PIECE

The hat that started it all — now real.

Handwoven natural raffia. The only official Luffy straw hat made in collaboration with Netflix One Piece — final production run, ships worldwide.
©Eiichiro Oda/SHUEISHA ©Netflix/Tomorrow
Shop the Hat →
READ MORE

Go Deeper Into the Story

Explore the symbolism, history, and visual language behind the hat before you wear it.
The Symbolism Behind Luffy’s Straw Hat in One Piece
The Symbolism Behind Luffy’s Straw Hat in One Piece ONE PIECE · SYMBOLISM · STRAW HAT The Symbolism Behind Luffy’s Straw Hat in One Piece More tha...
From Roger to Shanks to Luffy: The Complete History of the Straw Hat
ONE PIECE · STRAW HAT · HISTORY From Roger to Shanks to Luffy: The Complete History of the Straw Hat Three wearers. One promise. One of the most important objects in One Pie...
The One Piece Straw Hat: Everything a New Fan Needs to Know
ONE PIECE · BEGINNER GUIDE · STRAW HAT The One Piece Straw Hat: Everything a New Fan Needs to Know You saw the hat on Netflix. Here is why it matters, where it came from, an...
PAST DROPS

The Collaboration, Chapter by Chapter

Before the current editions, the collaboration unfolded through a series of releases, each one marking a different moment in the story of the hat. The current editions are Drop 4 — the final chapter.
Yellow straw hat with red band and chin strap, inspired by One Piece, on white background.

Collector’s Edition

The opening chapter of the collaboration. Handcrafted in Florence from natural cellulose straw braid, it introduced the original Luffy straw hat as a real object of story, resolve, and form.
Luffy Hat | Drop 2 | Vintage Collector's Edition - Italian handmade hat from Florence | SUPERDUPER

Vintage Edition

The second chapter of the collaboration. Handcrafted in Florence from rare dead-stock natural wheat straw woven in the 1950s, it reinterpreted Luffy’s hat through history, material, and determination.
Luffy Hat | Drop 3 | Grand Fleet Edition - Italian handmade hat from Florence | SUPERDUPER

Grand Fleet Edition

A collector-focused chapter of the collaboration, inspired by Luffy’s legendary alliance and handcrafted in Florence from rare handwoven natural water reed straw.
FAQ

Frequently Asked Questions

Is this the official Luffy straw hat?

Yes. This is the official SUPERDUPER x Netflix One Piece collaboration — produced under official Netflix license and faithful to the live-action design. ©Eiichiro Oda/SHUEISHA ©Netflix/Tomorrow

How do I choose my size?

S = 56 cm, M = 58 cm, L = 60 cm. The fit is slightly snug — if you are between sizes, size up. Size exchanges are accepted. Full details on our size guide.

What is the hat made of?

The hat is handwoven from natural raffia by artisans in Florence, Italy.

Does it ship worldwide?

Yes — we ship worldwide from our atelier in Florence. Delivery times and any duties vary by destination.

Why is this hat different from other One Piece products?

Because this is not generic merchandise. It is the only straw hat created under official Netflix One Piece license, faithful to the live-action design, and built by a real hat-making studio using natural materials and hand craftsmanship. The current drop is the final production run — once it sells through, no more will be made.