PARADE FW26/27 — A Declaration of Presence 9 products

PARADE FW26/27 is a declaration of presence. Drawn from the visual and cultural codes of parades, carnivals and demonstrations — moments when what you wear becomes a symbol of belonging — the collection turns wide-brim felts, caps and knitted pieces into a shared language. Handmade in our Florentine atelier with traditional millinery techniques: slow-made for fast-living souls.

PARADE FW26/27 — Handmade Felt Hats | SUPERDUPER
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WORK HARD EVOLVE FREELY CELEBRATE THE IMPERFECTIONS UNITY LOOKS STRONGER WHEN IT'S SHARED

A DECLARATION OF PRESENCE

THE CROWD

GRAB A PICTURE, MOVE IT AROUND

SUPERDUPER PARADE FW26/27 campaign — group wearing wide brim felt hats, caps and berets

FW26/27 — A DECLARATION OF PRESENCE

Find your place in the parade

Four questions. One hat. Tell us who you are and we will tell you where you march.

1 / 4

How do you show up?

2 / 4

How much brim can you handle?

3 / 4

Pick your texture

4 / 4

What do you carry inside?