Journal

Stories from the atelier in Florence: the hats, the people who wear them, the music they carry.

The Blue HOBO Hat Spotted on Brad Pitt

LatestSpotted

The Blue HOBO Hat Spotted on Brad Pitt

On September 8, 2026, Brad Pitt walked on stage at the Heart of the Beast screening in Los Angeles wearing the HOBO / Faded in Blue: a numbered edition of 130 stone-washed felt hats by SUPERDUPER × ESCAPISTA, handmade in Florence. The story of the hat, the HOBO...

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Curved wooden hat brush with black bristles on brown background for hat cleaning
Guides

How to Care for a Handmade Hat: The Complete Care Guide

Daily care, cleaning felt and straw, steaming, storage, and repair. Written by the artisans who make your HOBO. Complete hat maintenance guide.

7 min read
Various beige felt hats with different crown shapes on a black background
Guides

The Right Hat for Every Face Shape: A Guide from Our Atelier

Find the perfect hat for your face shape. Our Florentine artisans guide you through oval, round, square, heart, long, and diamond faces...

6 min read
Hand touching a gray felt hat with a wide brim on a white background
Atelier

The Travel Hat That Was Made to Move With You

Looking for the best travel hat? The HOBO is a crushable, handmade Fedora Hat made in our Atelier, in Florence, built to...

4 min read
Hand shaping a cream felt hat on a sewing machine in a workshop
Atelier

Design Your Own Hat: Handmade Custom Orders in Florence

Design your custom hat with our Florentine artisans. Choose felt or straw, your block style, and the color of your hat. 72-hour...

5 min read
Hands weaving straw in artisan hat-making process on rustic table
Atelier

The Handmade Straw Hat, Reimagined: SUPERDUPER's Approach to Authentic Craft

What separates a handmade straw hat from everything else isn't the story behind it: it's the construction. A guide to materials, craft, and...

3 min read
Craftsman shaping grey felt hat by hand on wooden table in a workshop
Atelier

What 'Made in Florence' Actually Means for Your Hat

Discover what 'made in Florence' really means. Learn the difference between a true Florentine hat atelier and mass production. Meet SUPERDUPER's young...

4 min read