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Wear the legend.
The original straw hat. Handwoven, official, and made for those who dare to become King of the Pirates.
© Eiichiro Oda/SHUEISHA ©Netflix/Tomorrow
This is the moment to wear history.
One Piece Season 2 is on Netflix. The world is watching. And there is only one hat made to be part of this story. The official SUPERDUPER x Netflix edition.
Not a costume. Not a replica. The real thing. Designed alongside Netflix, built from premium natural raffia, and worn by people who actually live the adventure.
Get it before it sells out
Wear it. Share it. Join the crew.
#WearTheLegendThe Straw Hat that started it all.
They put it on. They never took it off.
Creators, fans, pirates. Once they wear it, they get it.



The Luffy Straw Hat
Or split into 3 payments with Klarna or PayPal. Interest free.
- 100% natural raffia. Handwoven, breathable, and built to last adventures
- Official Netflix x SUPERDUPER. Authenticated label inside
- Faithful to Luffy's design. Same shape, same proportions, the real silhouette
- Available in S, M, L. Fits slightly snug. If you are between sizes, go one up.
- Ships worldwide. From Italy, tracked delivery to 50+ countries
- Golden Box available. Collector's packaging for true first mates
Fits slightly snug. When in doubt, size up. Full size guide
Pay with Klarna or PayPal
Open the Golden Box.
The Golden Box edition arrives ready to be gifted, displayed, and kept. Every detail, from the raffia to the label, is exactly right.
Get the Gold Box →Built like a pirate. Finished like art.
Natural Raffia
Every hat is handwoven with 100% natural raffia palm. Lightweight, durable, and breathable from day one.
Official Collab
Designed in partnership with Netflix and the One Piece production team. Every detail is faithful to the on-screen hat.
Made to Be Worn
Not a display piece. A hat you wear to events, watch parties, the beach, wherever your adventure takes you.
The Limited Edition Golden Box.
Get your Luffy Hat in an exclusive collector's Golden Box. Reserved for those who want the full experience. Limited quantities. Once it's gone, it's gone.
Secure Your Golden Box →Real pirates. Real reviews.
"The quality blew me away. I've seen other Luffy hats but this is on another level. The raffia, the shape, the label inside. This is the real one."
"Wore it to a Netflix watch party and people kept stopping me every five minutes. Even non-One Piece fans wanted to know where I got it. Best purchase of the year."
"Ordered the Gold Box edition and it arrived in perfect condition. The packaging alone is worth it. But the hat itself? It is exactly what Luffy would wear."
Everything you need to know.
What size should I order?
How long does shipping take?
Can I exchange if the size does not fit?
Is this an official Netflix collab?
Is it comfortable to wear daily?
Netflix knows. The world knows.
SUPERDUPER is the official hat partner of Netflix One Piece.
Snag the SUPERDUPER Vintage Edition Luffy Hat, the Ultimate ONE PIECE Treasure
"Don't miss the boat on your chance to traverse the East Blue in style." Stephan Lee, Tudum by Netflix, Aug. 2024
Read on Netflix.com →Split the bounty. Start today.
Join the adventure now and pay later with flexible interest-free payments. Available with Klarna or PayPal wherever you are in the world.
Order your Luffy Hat
Pick your edition. Adventure or Gold Box collector's edition.
Choose Klarna or PayPal
Select your preferred payment method at checkout and split into 3.
Your hat ships in 5-10 days
Tracked worldwide shipping from Italy. Delivered in 5-10 days, ready to wear.
Your adventure starts now.
The hat that started it all. The only official one. Get it before Season 2 drops and stock runs out.
Get the Luffy Hat →Limited stock · Ships worldwide · Official Netflix x SUPERDUPER