On the occasion of Pitti Uomo 110, SUPERDUPER and FIERA CAVALLI proudly present WILD in the CITY, an exclusive event offering a first preview of the collaboration that will officially debut at Fiera Cavalli this November in Verona.

The name WILD in the CITY reflects the spirit of the project: bringing a touch of the wild into an urban setting. For the occasion, guests will be welcomed by a Western-inspired bivouac at the entrance of the venue, creating an unexpected encounter between the equestrian world and the contemporary atmosphere of Florence during Pitti Uomo.

The event marks the beginning of a partnership that celebrates craftsmanship, freedom, and a shared connection with nature, offering an early glimpse of the experience that will come to life at Fiera Cavalli later this year.