Today, May the 5th, we celebrate the day everything started — the day our icon was born, marking the beginning of an incredible new voyage across the seas of the world. The man who taught us that dreams can become reality, that courage and friendship are the true treasures, and that nothing is impossible if we believe in ourselves.

Happy birthday, Monkey D. Luffy! May your adventure never end.

Step into the world of craftsmanship with this exclusive behind-the-scenes video, where we reveal the artistry behind the Grand Fleet Edition Luffy Hat.

Ahoy One Piece fans! We’re thrilled to launch the third and final release in our Luffy Straw Hat series: The Grand Fleet Edition.

This hat is no ordinary piece—it’s inspired by the seven pirate crews who pledged their allegiance to Monkey D. Luffy and the Straw Hat Pirates. As part of an exclusive collaboration with One Piece and Netflix, this is the only officially approved Luffy hat, blessed by both Netflix and One Piece creator, Eiichiro Oda!

Each Grand Fleet Edition hat is a work of art, meticulously handcrafted by expert artisans in Florence, Italy, from rare handwoven natural water reed straw. Every detail—woven, shaped, and finished entirely by hand—makes each hat one-of-a-kind, with no two pieces exactly alike.

Each hat is enclosed in a special edition One Piece themed box, making it the perfect gift for yourself or a loved one, but also practical to store and carry wherever you go.

By owning the Grand Fleet Edition, you’re not just adding a collector’s item to your shelf—you’re joining Luffy’s journey as an ally, wearing a piece of his legacy in spirit and style. Don’t miss out on this final treasure in our Luffy Hat series.

©Eiichiro Oda/SHUEISHA ©Netflix/Tomorrow

The next instalment of the story is on your head! Join the gang today and pay for it tomorrow with flexible, interest free payments from Klarna or PayPal. Depending on where you are in the world.

All you need to do;

1. Order your Luffy Hat.
2. Click on Klarna or PayPal when paying.
3. Wait patiently for the treasure to arrive.