SUPERDUPER

Founded in Florence, 2011

SUPERDUPER grew out of a period of creative experimentation and a strong desire to make. This opened us up to a new territory waiting to be re-discovered – the world of hats. Within two years, the company was gaining industry recognition for our fresh take on an artisanal heritage. In 2013, the brand won the Who is on Next? Award in the Men’s category, with a special mention in the Women’s category. Today, SUPERDUPER has matured into a global brand that can be found around the world. 

A World of Hats

By 2019, SUPERDUPER transformed its operations and relocated to the historic and fully renovated “MANIFATTURA TABACCHI” in Florence. This move deepened its roots in the city’s artisanal scene and allowed for refined and expanded operations. As a result, the brand significantly increased its market share and reach, establishing itself as a luxury lifestyle brand made in Italy, known worldwide for the authenticity of its products.

Sustainability at Heart

At SUPERDUPER, every hat is crafted with care and purpose, featuring our signature earthpiece™ to symbolize its handmade, eco-conscious origin. We also invest in passing down traditional skills, ensuring a lasting legacy for future generations.

SUPERDUPER through TIME

SUPERDUPER

2015

SUPERDUPER

2017

SUPERDUPER

2019

SUPERDUPER

2023