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A long story about the iconic travel hat
Ride the Tiger
This first preview of the Autumn-Winter 25 collection marks the beginning of the up coming season with energetic, warm-toned felts that combine our Best Sellers with New Models, offering a fresh perspective and inviting exploration of the collection: minimalist lines, contemporary design, and a striking details.
Hats of the Week
Design your Hat
SUPERDUPER offers you the opportunity to custom your own hat. With three different levels of customization to choose from, you can create every detail exactly to your liking.
Virtual Fitting
Experience SUPERDUPER’s Virtual Fitting from our Florentine Atelier, where craftsmanship meets innovation. Through an immersive video consultation, our expert team will guide you step by step in selecting materials, shapes, and details, ensuring that every element reflects your personal style. Together, we’ll create the hat of your dreams, tailored just for you.
