The Hat Factory with SCHOLA
Tomorrow’s legacy today
For centuries, the craft of hat-making was a family tradition passed down through generations. But when we started SUPERDUPER, we had no one to learn from. There was no such thing as a hat school that could teach us how to make a living from making hats.
So we decided to open one. We’re thrilled to launch The Hat Factory: a unique place where the next generation of artisans can grow their knowledge of this unique craft, and put their own spin on it.
In partnership with SCHOLA, the 17-week programme will immerse students in the artisanal practice of hatmaking. A focus on practical skills will teach them to design and make a variety of classic hats by hand – while developing a wider understanding of the materials, branding and marketing will prepare them for entry into the world of contemporary craftsmanship.
We started SUPERDUPER to build tomorrow’s legacy today. To revive an ancient tradition for a new generation. And we can’t wait to see what they do with it.