ROOTS 300621 - Radical Organisms Of Thriving Systems, is the first SUPERDUPER flagship store.

The setting and decor expresses the brand’s manifesto as a leaving organisms in its constant sustainable evolution. The store is a bio-architectural structure, where the hat is immersed in its natural habitat; not as an accessory that completes an outfit, but as a fundamental element that exists to communicate with and protect us in nature’s various contexts. The space, created in partnership with Manifattura Tabacchi, is open to the public from July 7th. 




Over the last two years, SUPERDUPER has worked hard to eliminate all chemicals that may harm the environment from the process. Their explorations into the world of natural dyes have proven fruitful; traces of this manufacturing process have formed an integral part of the hats’ aesthetics.

Everything comes together in a clear vision that the brand perfectly represents through its philosophy of contemporary, sustainability and inclusivity.


Monday to Friday: 10 AM - 6 PM

July 7th: 6 PM - 10 PM
July 21st: 6 PM - 10 PM
July 28th: 6 PM - 10 PM


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