# SUPERDUPER

> Artisanal Italian Hats, Handmade in Florence. SUPERDUPER is an Italian hat brand founded in Florence in 2011 by Matteo Gioli and Veronica Cornacchini. Every hat is made-to-order by hand in the SUPERDUPER atelier inside Manifattura Tabacchi, with a 72-hour production cycle. Each hat carries an earthpiece — a small natural stone that signs it as handmade. SUPERDUPER won the "Who Is On Next?" award in 2013 (Pitti Uomo / AltaRoma, Men's category, with special mention in Women's). The brand is known for the iconic Hobo travel hat and for cultural collaborations with Netflix (One Piece — official Luffy hat), The Beatles, Liberty Fabrics × Bridgerton, Jovanotti and others.

Official site: https://superduperhats.com
Atelier and showroom: Piazza Francesca Morvillo 45, 50144 Firenze, Italy (inside Manifattura Tabacchi)
Hours: Monday-Friday 09:30-13:00 and 14:30-18:00 (closed weekends)
Email: info@superduperhats.com
Languages: English, Italian

## About

- [About SUPERDUPER](https://superduperhats.com/pages/about-us): Brand story, founding, recognition, atelier inside Manifattura Tabacchi.
- [Our Making Manifesto](https://superduperhats.com/pages/our-making-manifesto): The materials, techniques and philosophy behind SUPERDUPER's hats — made-to-order in 72h, plastic-free packaging, vetted suppliers, every imperfection a signature.
- [Hat Anatomy Guide](https://superduperhats.com/pages/hat-anatomy-guide): Crown, brim, styles for face shapes and brim sizes — terminology and how to choose the right hat.
- [Special Projects & Collaborations](https://superduperhats.com/pages/special-projects): "Netflix, One Piece, Liberty Fabrics, Jovanotti — when SUPERDUPER collaborates, something unexpected is always made by hand in Florence."

## Hat Collections

- [New Arrivals](https://superduperhats.com/collections/new-arrivals): Latest drops.
- [Hobo](https://superduperhats.com/collections/hobo): The iconic crushable, packable, made-to-order travel fedora — SUPERDUPER's signature hat.
- [Rabbit Felt](https://superduperhats.com/collections/rabbit-felt): Premium rabbit felt fedoras and wide-brim hats.
- [Straw](https://superduperhats.com/collections/straw): Handmade straw, panama and raffia hats for spring and summer.
- [Caps & Bakerboy](https://superduperhats.com/collections/caps-bakerboy): Newsboy, baker boy, fisherman and pocket hats in wool, denim, linen and straw.
- [Knitted Hats](https://superduperhats.com/collections/knitted-beanies-1): Knitted wool beanies, hand-finished in the Florence atelier — winter essentials.
- [All Hats](https://superduperhats.com/collections/all): Full catalogue.

## Featured Collaborations

- [SUPERDUPER × Netflix One Piece — Luffy Hat](https://superduperhats.com/pages/one-piece): Official Luffy straw hat for the Netflix live-action series, in multiple drops.
- [SUPERDUPER × Bridgerton × Liberty Fabrics](https://superduperhats.com/pages/liberty-fabrics-bridgerton-by-superduper): Liberty Fabrics Regency Collection.
- [SUPERDUPER × The Beatles](https://superduperhats.com/pages/the-beatles): The Help! Vigorelli Edition fisherman cap in premium denim — limited collector's piece, handmade in Florence.
- [SUPERDUPER × Jovanotti](https://superduperhats.com/pages/superduper-jovanotti-palajova): Capsule for Jovanotti's Pala Jova tour.
- [Quiet Repairs Capsule](https://superduperhats.com/collections/quiet-repairs): SS26 capsule — a tribute to the silent gestures of care, mending and preservation.
- [Goin' Up the Country (SS26)](https://superduperhats.com/collections/goin-up-the-country): Spring-Summer 2026 main collection.

## Customer Service

- [Size Guide](https://superduperhats.com/pages/size-guide-hat): Head circumference in cm and US sizes from 54 cm (XS) to 62 cm (XL); step-by-step instructions on how to measure your head.
- [Product Care & Reshape](https://superduperhats.com/pages/product-care): How to look after your SUPERDUPER hat so it ages well over time — care, cleaning and reshaping guidance for felt, straw and other materials.
- [FAQ](https://superduperhats.com/pages/faq): Product details and care instructions, shipping policies, returns.
- [Contact](https://superduperhats.com/pages/contact): Contact form.
- [Store Locator](https://superduperhats.com/pages/store-locator): Retailers stocking SUPERDUPER worldwide.

## Policies

- [Shipping Policy](https://superduperhats.com/policies/shipping-policy): Italy with GLS in 1-3 business days; international with UPS / Poste Italiane / GLS in 2-5 business days. US and UK orders are shipped DDP (duties included) for standard products; collaborations and archive ship DAP. Production time 72 working hours.
- [Refund Policy](https://superduperhats.com/policies/refund-policy): Returns within 14 days of delivery; customer covers return shipping (€30 Italy, €40 EU and rest of world). Item must be unworn with original tags. Sale items above 15% discount, special projects, archive and gift cards are not returnable.

## Editorial

- [Journal](https://superduperhats.com/blogs/news): SUPERDUPER editorial content, brand stories and behind-the-scenes.

## Optional

- [Full LLM context](https://superduperhats.com/pages/llms-full): Long-form brand and product information for AI assistants.
- [Sitemap](https://superduperhats.com/sitemap.xml): Full machine-readable sitemap.