DO YOU WANT TO KNOW A SECRET?

We'll ask our friends, artists and creatives to reveal their secrets

WHO ARE YOU?

(WHO YOU ARE DOESN'T MEAN WHAT YOU DO;

THIS IS THE SECOND QUESTION)


I’m a man, the father of Astrid, and the partner in life of Daria.

I’m a dreamer, and I never stop learning. I believe in good simple things and smart details that make life better.

For five years, Daria and I have been addicted to going and staying in cozy little houses, like cabins, matzots, ryokans, airstreams, or three houses. 

These are alternative stays so we can get in direct contact with nature.

WHAT DO YOU DO? WHERE DO YOU LIVE?


I do my best every day.

I started my career more than ten years ago when I founded my clothing brand, CAMO.

My purpose is not to “dress” people, but to put them in touch with what they wear. 

I use this way to communicate myself; it’s my language and my aim at the same time.

I live in Biella across the mountain in a small city between Milan and Turin. I love this place. 

It is one of the most renowned places around the world for its quality wool.

TELL ME YOUR SECRET


One day we woke up, and we realized that was the moment to have our own cabin. It would be our secret place in the middle of the mountains.

So we started to look around to find our own. 

After two years of research, we found a 24 sq m former woodshed in a little small village called Piedicavallo, which is in the Biella area.

It was love at first sight.

The cabin was just a ruin, but we were visionary enough to figure out what that place would become.

In June 2018, we bought it, and for the year after, we worked hard on it, restoring and renovating it. 

Our small project was very ambitious: keep the vibe of the place, using just natural material for the renovation.

The structure of the cabin is made of stone, rock, wool, and wood. It’s a peaceful place because is totally integrated into the environment; it’s just part of it. Our tiny house is called C.V.C., which stands for Cabin Valle Cervo. 

We named it this because it is based in the heart of the Cervo Valley within the beautiful Panoramica Zegna, which is a wonderful route to discover our mountains.

As we felt everything needed to be kept local, we involved the architect team, Nova Civitas, who was part of the renovation of Citta’ Dell’Arte/Fondazione Pistoletto.

Together with them, we developed a project with the aim of realizing a modern and eco-sustainable cabin.